#Bap$ is a concept created by SMB. It is the name of our latest clothing line which broke through into the South African youth market in 2014.
#Bap$ describes a bold fearless way of life which unites the youth of today. The ethos of the brand promotes the youth to express themselves without fear in a fresh way.
After the release of the #Bap$ bucket hat in early 2014 our brand gained national acclaim as it introduced Afrocentric prints to the growing bucket hat culture in South Africa. It became the accessory of choice in the South African youth market as more and more celebrities were constantly spotted rocking the garment.
The Symbol #Bap$ responds positively to the social media youth of today with its modern look.
This look helps it appeal to all races and demographics and therefore is marketable to all.
According to Hype magazine, the youth hip hop market of the country voted SMB #BAP$ the No.1 streetwear brand in KZN for 2015. This came on the back of the brand being visible on MTV Base, ChO, Vuzu as well as many media publications, blogs and even SABC 2’s Morning Live.